What Is X8C?

X8C

26 Aug 2024 — 3 min read

The best Web3 projects are nothing if no one knows about them.

You could have the greatest platform or business model, but if people don’t know your amazing product or service exists, what do you really have?.

That’s why it’s vitally important for you to market your business to your audience—not only to generate interest, attract users and acquire sales—but also to capture mindshare.

And that’s why there’s X8C.

X8C is a boutique Web3 marketing agency specialising in building Web3 brands and expanding their global footprint. We're on a mission to help our clients achieve market growth through our all-in-one suite of services, giving your project an edge over the competition. We’re driven to revolutionise the cryptosphere, having helped over 160 clients meet and exceed their marketing needs, turning companies into disruptors.

We provide professional services for all of your Web3 marketing needs, following a sequential Discovery, Creation, Growth process that focuses on maximising ROI and the worldwide presence of your brand.

But what’s the purpose of a marketing agency and how can your project benefit from aligning with one?

Here we take an in-depth look at X8C to help you better understand the marketing needs of your project, why addressing those marketing needs is important, and the value X8C can bring to your project by catalyzing your marketing efforts.

Traditional Marketing vs. Web3 Marketing

For any business—traditional or Web3—marketing is a driver of awareness. The more people that are aware of your business, the greater the chance they’ll be able to interact with it. But in today’s oversaturated content landscape, it’s not enough to simply post occasionally on social media or advertise your company on Google. Like a plant needing water to grow, the brand of your business can only expand if you’re watering it with an engaging output of content, community interaction, and cultivation of mindshare.

For many businesses, marketing is a full time job that can quickly become overwhelming. It’s why most companies eventually hire a Chief Marketing Officer (CMO) to run their marketing operations internally. But sometimes, even having an internal team is not enough to generate traction, which is why businesses then turn to external marketing agencies for assistance.

Traditional marketing agencies provide a wide range of services to help businesses promote themselves.The purpose of these services is to increase brand awareness, generate leads and boost sales—all to help companies achieve their mission in a faster, more efficient and meaningful way while also capturing mindshare within their industry.

Web3 marketing agencies operate in a similar fashion as traditional marketing agencies, combining traditional digital marketing techniques with specialised knowledge of blockchain technology, cryptocurrency ecosystems and decentralised platforms. That knowledge and experience is then applied to promoting projects, products, and services within the blockchain space—tailored to meet and exceed the unique challenges and opportunities a business faces in their unique facet of the Web3 ecosystem.

Like X8C, most Web3 marketing agencies aim to help clients build trust, attract users, attract investors and establish projects as leaders in a rapidly evolving technological landscape.

But unlike X8C, most Web3 marketing agencies lack the tools, experience, expertise and personnel to implement their services effectively.

The X8C Difference

At X8C, we employ a unique three-pronged approach that helps our clients fully reach their potential and become disrupters in their fields:

Discovery: Through our immersive onboarding conversations, we craft a customised marketing strategy for your specific project that fits the vision for what you want to achieve.
Creation: Our branding and content teams—utilising the expertise of over 40 team members and relationships with over 1,000 publication partners—help ensure the messaging you’re putting forth into the world aligns with your core company vision and values.
Growth: We help manage everything from your social media accounts to your public relations to your community engagement and outreach—all designed to showcase your brand as a reputable operation and thought leader in your industry.

While the work needed to market your company can be extensive, you don’t have to do it alone. At X8C, we become an extension of your efforts—your own personalised marketing team—eager and ready to help your company ride the wave of success to a bright Web3 future.

If you’re a Web3 business interested in exploring how marketing can elevate and expand your brand, check out the X8C difference and drop us a line today.