Only one month down in 2025 and we’re already off to a hot start. The month of January saw us firing on all cylinders as we paved the way for clients’ new partner integrations, new client initiatives, and a slew of touch points in preparation for a few client
2024 has been quite the year for X8C. While we’ve increased our client roster, we’ve also increased the size and scope of our clients’ projects. While most of the industry slows down during the end-of-year holiday season, the X8C team has been busy innovating, delivering fresh ideas and
Whether you’re new to crypto or an active degen, chances are you’re aware of the memecoin boom that’s been sweeping the industry. It seems almost daily a new memecoin is released, making it more and more difficult to discern which ones might be worth jumping onto. While
While most industries begin to experience a slight slowdown toward the end of the year, we’re still chugging along at X8C - full speed ahead. November marked an innovative month for us as an organisation and our ability to deliver results for our clients, capitalising on the excitement in
The landscape of Web3 is undergoing a transformative shift—moving beyond speculation of digital assets toward a future anchored in tangible value. At the forefront of this evolution are Real World Assets (RWAs) and institutional adoption, two forces reshaping how we think about blockchain technology and its practical applications. With
Whew! While October came and went, the work here at X8C was just getting started. We had our hands in everything—from a client’s token launch, the revamping of a new client newsletter, to adjusting some of our internal processes to better showcase our client deliverables. And the work
The X (Twitter) algorithm is a powerful tool for reaching and engaging Web3 company audiences, but it can also be tricky to navigate. As the platform continues to evolve, it's important to stay up-to-date on the latest best practices to optimise your content for maximum visibility and impact.
Particularly within the Web3 industry, projects are constantly searching for new and innovative ways to reach their target audiences. One strategy that’s proven to be exceptionally effective is partnering with Key Opinion Leaders (KOLs)—influential individuals who generate attention and trust within specific communities. Whether they're industry
As more and more blockchain technologies become mainstream, the need for strategic public relations (PR) to promote those technologies becomes evermore pressing. Cryptocurrencies and their underlying blockchain networks are rapidly evolving and often misunderstood. Effective PR is thus crucial for crypto companies looking to communicate who they are, what their
It was a busy September here at X8C, going full throttle on the launch of several client initiatives—from new website design to preparing for fresh launch initiatives. In this article, we’ll take a high-level look at our work this past month so you can see what X8C has
Traditional advertising tactics are becoming less effective as consumers become more adept at tuning them out. So how is it possible to reach an audience if the audience is increasingly becoming unreachable? Enter: Guerilla marketing. Guerrilla marketing is an unconventional, low-cost approach to promoting a product or service that’s
In the Web3 world, new innovations and applications seemingly appear almost daily. As we look ahead to the future of this dynamic industry, several key trends are poised to have a profound impact on the way we think about, interact with and leverage cryptocurrency. In this article, we look at