10 Ways to Master the X (Twitter) Algorithm

X8C

X8C

— 2 min read
10 Ways to Master the X (Twitter) Algorithm

The X (Twitter) algorithm is a powerful tool for reaching and engaging Web3 company audiences, but it can also be tricky to navigate. As the platform continues to evolve, it's important to stay up-to-date on the latest best practices to optimise your content for maximum visibility and impact. 

In this article, we’ll take a look at 10 tips to help you master the X algorithm.

1. Understand the algorithm's priorities

The X algorithm is designed to promote the most relevant and engaging content for each user, prioritising content based on recency (how long a user interacts with a brand) and how relevant the content is to an individual's specified interests. Keeping these priorities in mind can help you create content that is more likely to be seen by your target audience.

2. Thread your tweets

Threaded tweets—the practice of posting multiple tweets within one post or “thread”— encourage users to spend more time reading and interacting with content, which is a key metric for the algorithm. Threads inherently feature longer, more in-depth content, which takes longer to read, benefitting X's business model.

3. Time your posts for maximum impact

Because the X algorithm places a strong emphasis on recency, timing your posts for when your audience is most active can give you a significant boost. Use analytics tools to determine the best days and times to post to best reach your specific target audience. 

4. Create visually engaging content

The X algorithm favours visual content like images, videos, and GIFs, so it’s important to make sure your tweets incorporate eye-catching visuals that compliment your written messages. You can also experiment with different formats like polls, slideshows, and quote graphics for additional visual content options.

5. Encourage engagement

The more engagement your tweets receive—in the form of likes, retweets, replies and quote tweets—the more the algorithm will amplify your content. Encourage your followers to interact by asking questions, running polls and responding to comments.

It’s important to note that the algorithm heavily favours comments in particular, including replies and replies to replies. The more discussion your post generates, the more it will get pushed to wider audiences.

Keep an eye on what's trending on X and look for opportunities to join relevant conversations. Weigh in on industry news, pop culture moments, and current events with your own unique perspective.

7. Collaborate with other users

Partnering with influential users in your niche—whether through co-created content, guest posting, or shoutouts—can help you tap into new audiences and signal to the algorithm that your content is valuable.

8. Optimise your profile and bio

Your X profile is the first thing people see when they encounter your content. Make sure it's visually appealing, clearly communicates your company and includes relevant keywords.

9. Analyse your performance

X's built-in analytics and third-party tools can be used to track the performance of your content. Pay attention to metrics like impressions, engagement rate and click-through rate to identify what's working and where you can improve.

10. Experiment and iterate

The X algorithm is constantly evolving, so what works today may not work tomorrow. Continuously test new content formats, posting strategies and engagement tactics to find out what resonates best with your audience.

But you don’t have to do it alone. A one-stop-shop Web3 marketing agency like X8C can help you implement these 10 tips.

Check out X8C and discover how our team of Web3 growth experts can help you master  the X algorithm and grow your Web3 project to new heights.

Read more